Protecting Children From Unfair Advertising Practices.

I never knew that there were restrictions on the amount of commercials that could play during children's programming. It made sense that there would be restrictions on what couldn't be played, but it never dawned on me that a certain limit would be set. Another thing I found interesting was that it didn't stop certain companies. Viacom was cited for 600 violations and fined $1 million. I was astounded that the company, even though they blamed it on human error, would continue to try and break the rules.

text

I read text book about media.

"Cross-Ownership and Control" was the most interesting. I had heard of separate companies merging together to combine profit, but I did not know there were three different trends toward concentration. A horizontal merger, a vertical merger, and a conglomerate merger all deal with one media company joining together or buying out other media companies. I personally liked reading about the mega-mergers, which dealt with a lot of money and big name companies coming together. For example, Westinghouse Electric Corporation was a small railroad air brakes manufacturer that bought out CBS, a major television network. Time Warner and Turner Broadcasting completed a merger in 1995 and Disney acquired Marvel comics in 2009. All of these mergers were worth billions of dollars, which is unbelievable, but very interesting to read about.

Concept of media effects.

http://www.oak.dti.ne.jp/~xkana/psycho/social/social_17/index.html

There are several opinions about media effects or not on the site.
Keiichi Saito said　that Media do not affect young children. Recently, people said that the number of the crime of the child are increasing because of media suich as video games. However, Keiichi Saito disagreed with this opinion because when he searched about the children who did the crime played video game or not. After survey, he can not say video game affect their crime.
This is difficult question. I think media affect young children. However, people start think that bad effects for children are from media. However, this is also media's responsibility. Media should gain support of people.

localism

I think it is important for our culture to have a sense of sharing power and opinions within our institutions. We all need to feel we can contribute to a big change in our culture. We also feel the need to be a local part of media as well. We like to contribute to the sharing and well being of local media outlets. This is why there are regular people who call in to talk shows, because we can play a role in the media by being audience members. The FCC tries to take out the idea of localism because they regulate what we can and cannot say on radio and television. They block out certain inappropriate words on public TV and public radio. The FCC I feel has softened up a bit over the years, because words that were once illegal on radio and television, are now legal as I've observed.

Cutting Remarks on W.

When I read this chapter, I felt editors are really difficult job. Actually I do not know this movie and Oliver Stone, so this chapter was difficult to understand for me. Right now, when I am creating the movie, I am doing director, and editor. When I take a shooting, and do editing, I just doing my feeling. I do not hear other people’s opinion. However, real editors have to listen to ideas from directors, actors, and then editors always have to find the best bits of the story. In addition, book said editors discuss the editorial strategy and the layering of music and sound effects. Editors have a lot of job more than I thought. This book also said editors spend a lot of time with director, and felt his sense. Of course, directors often change their mind, but editors should be always open to ideas about structures. I do not have experience to edit with other people. However, when I will be an editor, I have to do it with someone, and have to listen to director’s opinion even I do not want to. So I think that it is really important to have good relationship with teammate for creating great film.

I read the text book.

I found it interesting that there was a lot more information on MySpace than Facebook in this chapter. Even though this book is extremely recent I have noticed a major decline in MySpace users and a major increase in Facebook users. I also found it interesting that they didn't have a segment on Twitter since it is also such a recent development. With increasing popularity on both of these sites I'm sure the next edition of Media Literacy will have to include more details on both of these social networking sites.

Do you know MMORPG?

This is on line game.

MMORPGs have a decent number of positive affects. One positive affect is the fact that MMORPGs have a place for everyone. There are different types of these games and it seems as though no matter what game you play, you can find your crowd. It allows people to enjoy themselves with something that they don't have to share with people in their life. On the flip side, that can also be viewed as a negative. Though you can meet people from all over the world, you seem to fall in a trap. Though not all players, but a certain amount of World of Warcraft players seem very addicted. They spend incredible amounts of money to play these games because they have crossed the line of reality and fantasy. They start believing that the online game is their real life and that is really them. They start losing contact with people and the games can ruin lives.