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I read text book about media.

"Cross-Ownership and Control" was the most interesting. I had heard of separate companies merging together to combine profit, but I did not know there were three different trends toward concentration. A horizontal merger, a vertical merger, and a conglomerate merger all deal with one media company joining together or buying out other media companies. I personally liked reading about the mega-mergers, which dealt with a lot of money and big name companies coming together. For example, Westinghouse Electric Corporation was a small railroad air brakes manufacturer that bought out CBS, a major television network. Time Warner and Turner Broadcasting completed a merger in 1995 and Disney acquired Marvel comics in 2009. All of these mergers were worth billions of dollars, which is unbelievable, but very interesting to read about.