What are the implications for female athletes of the money cycle in sports?

Female athletes are definitely looked at differently than male athletes, especially in the money cycle. We look at sports like football and baseball and see that they are male dominated, in both players and fans. The WNBA has grown to be a powerful commodity for female athletes; however, they do not get paid at all what male NBA players get paid. We see female athletes in tennis, volleyball, soccer, etc., but none of these sports are big money makers or have the viewer-ship that football or baseball does. The fact is many female athletes are looked at for their attractiveness much more over their abilities. Let us take tennis player Anna Kournikova, a very attractive athlete whose fame and money stemmed from her magazine layouts, like in Maxim and Sports Illustrated, and endorsements, but not as much from her talent. Danica Patrick is a very good race car driver, but she is known more for having a pretty face. Unfortunately, female athletes will never see the pay male athletes see.